Weights and Measures
Irish whiskey isn’t just a drink; it’s a legacy. For centuries, this craft has been synonymous with quality, patience, and pride. Today, Irish whiskey has evolved from a cultural touchstone to one of the fastest-growing alternative asset classes, surpassing traditional investments such as classic cars, art, wine, and even handbags. Owning a share of this extraordinary legacy is now made easy by the Irish company Weights and Measures, offering sophisticated investors a chance to connect with the rich history of Irish whiskey while exploring its potential as a dynamic investment.
The global demand for premium whiskey has reached unprecedented heights, with whiskey emerging as the fastest-growing spirit category worldwide. According to the Irish Whiskey Association, exports of Irish whiskey grew by 140% between 2010 and 2020, with the US market leading the charge. In particular, Irish whiskey is experiencing explosive growth thanks to its authenticity and craftsmanship. Over the past decade, the value of rare whiskey has surged by 428%, making it an attractive option for investors seeking diversification and long-term stability.
Unlike stocks or bonds, whiskey is a physical asset whose value is independent of financial markets. Its worth is driven by factors such as age, rarity, and demand. This stability, combined with built-in scarcity, positions whiskey as a high-yield, low-volatility investment. Approximately 90–95% of whiskey is bottled within the first six years due to the cash-intensive nature of whiskey production. This bottling pattern creates scarcity for older whiskies, driving up their value as they age.
Additionally, whiskey is a “wasting asset,” with a portion of each cask evaporating over time—a phenomenon romantically known as “the angel’s share.” This natural process, which occurs during maturation, is essential to the whiskey’s character, allowing it to absorb the complexities of the wood while refining its flavors. Although this gradual loss might seem like a drawback, it enhances the scarcity and value of the remaining liquid, making aged whiskies even more desirable to collectors and connoisseurs. Furthermore, in countries like Ireland and the UK, this reduction exempts whiskey from capital gains tax, adding a compelling tax advantage to an already distinctive investment opportunity.
Weights and Measures is an Irish company dedicated to streamlining access to whiskey investment for institutional and high-net-worth investors. By adopting a wholesale pricing model and providing robust exit strategies, Weights and Measures ensures that investors can confidently participate in this flourishing market. “For wealth managers seeking diversification, whiskey offers a tangible, appreciating asset with built-in scarcity, low volatility, and unique tax advantages,” says Tony Sheahan, CFO of Weights and Measures.
Owning a whiskey cask is more than a financial decision—it’s a mark of distinction. Each cask represents time, craftsmanship, and a connection to something uniquely Irish. Weights and Measures offers a seamless solution, simplifying the complex process of whiskey investment so that clients can enjoy the benefits of this unique asset class with ease.
Investing in whiskey is about more than financial returns—it’s about participating in a global resurgence of interest in premium spirits. Irish whiskey, with its rich heritage and meticulous craftsmanship, offers a compelling narrative that resonates with connoisseurs and collectors alike. It’s an asset that is appreciated not only in financial terms but also in cultural and emotional value.
The whiskey industry is deeply tied to Ireland’s history, with its roots dating back centuries. This legacy is now intersecting with modern consumer trends as younger generations increasingly seek out authentic, high-quality experiences. Millennials and Gen Z have driven much of the recent growth in the whiskey market, drawn by its artisanal appeal and the stories behind each cask. In emerging markets like China and South Korea, Irish whiskey has found enthusiastic audiences, further amplifying its global reach.
Only a small fraction of whiskey stocks are aged beyond six years, leaving the remainder to be bottled early. As a cask matures, its flavors deepen, and its market value increases, creating a natural alignment between time and financial growth. The limited availability of well-aged whiskey ensures its desirability among collectors and connoisseurs, while its tangible nature offers a level of security that intangible investments cannot.
While whiskey investment offers compelling benefits, it is important to recognize potential challenges. Market demand can fluctuate based on global economic conditions and evolving consumer preferences. Additionally, as a tangible and long-term asset, whiskey requires patience from investors due to its relatively lower liquidity. Weights and Measures was founded to address these complexities, providing clients with tailored strategies and market insights that simplify the process. “We aim to make premium whiskey investment not only accessible but also rewarding while preserving its exclusivity,” says Fergus Murphy, Co-Founder of Weights and Measures.
Fergus Murphy, Co-Founder of Weights and Measures
Imagine standing in a bonded warehouse in the heart of Ireland, surrounded by rows of casks that bear the marks of time and tradition. Each cask tells a story—a tale of craftsmanship, patience, and the land from which it was born. As an investor, you become part of this story, connected to a legacy that spans generations. It’s an experience that goes beyond spreadsheets and balance sheets, offering a tangible and personal connection to your investment.
The appeal of whiskey investment lies not only in its potential for financial gain but also in its ability to align with the values of modern investors. For wealth managers and accredited investors, whiskey provides a means of diversification that is both stable and culturally significant. It’s an asset that carries the weight of history while offering a promising future.
The Irish whiskey market is uniquely positioned to benefit from both its heritage and its adaptability. As consumers increasingly seek premium, authentic experiences, the demand for high-quality whiskey continues to grow. This presents an unparalleled opportunity for investors to participate in a market that is both historic and forward-looking.
Weights & Measures finds its roots in the passion and expertise of Paul Foley, a visionary with over two decades of experience in the wine and spirits industry. Paul is also the founder of Corkscrew Wine Merchants, a distinguished business known for its exceptional range of fine wines and spirits, as well as its dedication to quality and authenticity.
The concept for Weights & Measures grew out of Paul’s conversations with industry experts like Tony, Fergus, and others, who shared his vision of using their collective knowledge to give access to the world of premium whiskey investment. By combining a deep respect for the craft of whiskey-making with a clear understanding of its value and potential, Weights & Measures provides a unique opportunity for enthusiasts and investors to engage with fine spirits in an informed and meaningful way.
This ensures the process of investing in whiskey is straightforward and transparent. From sourcing premium casks to managing storage and exit strategies, the company provides a comprehensive service that allows clients to focus on the rewards of their investments. By bridging the gap between tradition and modernity, Weights and Measures ensures that every investor can confidently engage with this unique asset class.
In a world where market volatility is the norm, whiskey offers a rare combination of stability, growth, and cultural resonance. It’s an investment that speaks to the heart as much as the wallet, inviting investors to become stewards of a craft that has defined Ireland for centuries. By choosing to invest in whiskey, you’re not just making a financial decision; you’re making a statement about what matters to you.
Becoming an investor in Irish whiskey means joining a community of discerning individuals who value craftsmanship, tradition, and long-term growth. It’s an opportunity to align yourself with one of the most coveted asset classes of our time, supported by a company that understands the nuances of the market and the needs of its clients. With Weights and Measures, your investment becomes more than a transaction—it becomes part of a story that is still being written.