Oxana Popkova
Oxana Popkova is a world-renowned fashion consultant and the founder of Oxana Popkova Fashion Consultancy, a luxury fashion wholesale business established in 2018.
Having started as a highly successful fashion model, Oxana worked with top fashion brands, photographers, stylists, designers, and magazines. She later transitioned to fashion sales, collaborating with luxury brands such as Burberry, Diane Von Furstenberg, and Pringle.
She identified a niche in luxury fashion wholesale and launched her consultancy to help fashion brands expand internationally. Now, Oxana’s luxury fashion consultancy, Oxana Popkova Fashion Consultancy, works to provide tailored personal service to numerous high-profile clients, and the brand has gained worldwide recognition in top department stores across the globe.
Oxana says, “I have great relationships with buyers and department stores in every continent.”
Oxana’s Fashion Industry Origins
Oxana started in the fashion industry in the ’90s, working as a supermodel. Serving as a moveable canvas for many of the industry’s most prominent and innovative fashion designers, she forged numerous relationships with some of the best in the business. Her business now connects luxury brands with prestigious department stores and boutiques like Harrods, Selfridges, Saks, and Galeries Lafayette.
Oxana achieves this by crafting tailored wholesale strategies and leveraging her strong relationships with buyers and industry stakeholders across the globe. Her consultancy operates in major fashion capitals, including London, New York, LA, Milan, Dublin, and Dubai. Her brands have included Herve Leger, Favorite Daughter, Joe’s Jeans, Zac Posen, and Hudson Jeans. Oxana frequently showcases her brands in top fashion markets such as Paris, Milan, and London.
She says, “I always devise a smart, tailored strategy for all my fashion brands.”
Writing Her Story
These early experiences in the industry served to inspire Oxana to want to represent the most desirable luxury brands and fashion lines. In these ways, launching the Oxana Popkova Fashion Consultancy was a full-circle moment for her, marking the incredibly successful fulfilment of a long-term dream she’s harbored over her multiple decades of experience in the luxury fashion world.
She also collaborates with a top Italian designer sunglasses brand, Eyepetizer, which Michael Douglas has worn. Oxana’s hands-on and bespoke approach has led to numerous remarkable achievements, such as having celebrities like Nicole Kidman, Helen Mirren, and Pierce Brosnan wear her brands.
Oxana Popkova
Oxana credits her success to her dedication, availability, and ability to bring each brand’s vision to life. Given her own experiences in the industry, having moved up from a model to a highly respected fashion consultant, she remains passionate about nurturing new talent and introducing emerging brands to the luxury fashion market.
A Promising Luxurious Future
As a visionary, Oxana plans to expand her business globally, champion new designers, and ensure her showroom remains a favorite among buyers for its merchandising and feng shui. She has numerous high-profile upcoming projects, such as a new ultra-luxe cashmere brand in the Paris market.
The luxury fashion industry is fast-paced and extravagant, so Oxana is committed to ensuring her clients claim their share of success.
“The luxury fashion business is worth over $245 billion, so I always make sure that my brands have a piece of that!”
Follow her on Instagram @oxana.popkova!